How to choose floor heating floor? Analysis of hot topics on the Internet in the past 10 days
As winter approaches, the choice of floor heating flooring has become the focus of consumers' attention. Data from the entire network in the past 10 days shows that environmental protection, thermal conductivity, and material stability are the three major issues that users are most concerned about. This article will provide you with a structured purchasing guide based on the latest hot data.
1. Top 5 hot search keywords for floor heating and flooring on the entire Internet

| Ranking | keywords | Search volume increase |
|---|---|---|
| 1 | Floor heating solid wood floor | +45% |
| 2 | SPC stone plastic floor | +38% |
| 3 | Formaldehyde release standards | +32% |
| 4 | Special composite floor for floor heating | +28% |
| 5 | Thermal conductivity comparison | +25% |
2. Performance comparison of mainstream floor heating floors
| Type | thermal conductivity | Stability | Environmental protection | Price range (yuan/㎡) |
|---|---|---|---|---|
| solid wood composite | ★★★ | ★★★★ | ★★★★ | 200-500 |
| Reinforce compound | ★★★★ | ★★★★★ | ★★★ | 80-300 |
| SPC stone plastic | ★★★★★ | ★★★★★ | ★★★★ | 150-400 |
| solid wood floor | ★★ | ★★★ | ★★★★★ | 500-1500 |
3. The latest purchasing points in 2023
1.Environmental certification: According to hot search data, ENF grade (≤0.025mg/m³) has become a new focus, with search volume increasing by 67% compared to E0 grade.
2.Thermal conductivity test: The "floor heating heating speed test" video has been played more than 2 million times in the past 10 days. It is recommended to choose products with a thermal conductivity >0.15W/(m·k).
3.Heat deformation resistance: The "72-hour high temperature test" released by a certain evaluation blogger triggered heated discussions. The shrinkage rate of qualified products should be <0.5mm/linear meter.
4. Analysis of real consumer feedback
| Complaint type | Proportion | solution |
|---|---|---|
| cracked seams | 34% | Choose locking installation |
| Odor problem | 28% | Look for CARB certification |
| Uneven heat conduction | 22% | Preferred thickness is 8-12mm |
| After-sales disputes | 16% | Sign a warranty contract |
5. Latest suggestions from experts
1. According to the October report of the China Forest Products Industry Association, it is recommended to choose SPC flooring in the north, and solid wood composite flooring in the south.
2. Douyin's "coin test method": Place the floor sample in a 50°C environment for 24 hours, and scratch the surface with a coin to indicate that it is qualified.
3. Double Eleven pre-sale data shows that the return rate of products with the "for floor heating only" logo is reduced by 42%. You need to look for the professional logo when purchasing.
Conclusion:Combining recent Internet hot spots and actual measurement data, when purchasing floor heating floors, you should focus on the three core indicators of environmental certification, thermal conductivity and material stability. It is recommended that consumers make rational choices based on the climate characteristics and usage needs of their region and refer to the structured data provided in this article.
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