What skin care products are cheap in Japan? The latest shopping guide in 2023
In recent years, Japanese skin care products have become popular among consumers around the world due to their high quality and cost-effectiveness. If you plan to travel to Japan in the near future, or purchase Japanese skin care products through purchasing agents, this article will sort out the shopping guide for Japanese skin care products that has been hotly discussed on the Internet in the past 10 days, and help you buy your favorite products at the best price.
1. Popular list of Japanese skin care products

Based on recent market data and consumer feedback, the following are the most popular skin care brands and products in Japan today:
| Brand | Popular products | Reference price (Japanese yen) |
|---|---|---|
| SK-II | fairy water | 15,000-18,000 |
| Shiseido | Red kidney essence | 8,000-10,000 |
| Decor | Avocado lotion | 4,500-6,000 |
| Fancl | cleansing oil | 2,500-3,000 |
| Hada Labo | Hyaluronic acid lotion | 1,500-2,000 |
2. Comparison of purchasing channels for Japanese skin care products
When buying skin care products in Japan, prices will vary depending on the purchasing channel. Here is a comparison of the pros and cons of several common purchasing methods:
| Purchase channels | Advantages | Disadvantages |
|---|---|---|
| Drug stores (Matsumoto Kiyoshi, Daikoku, etc.) | Good prices, often discounts | Popular products are easily out of stock |
| Department store counter | Complete products and good service | Higher prices, few discounts |
| Airport duty free shop | Tax-free, convenient and fast | Limited variety |
| E-commerce platform (Amazon Japan, etc.) | Purchase without leaving home | Be aware of the risk of counterfeit goods |
3. Tips for saving money on shopping
1.Pay attention to discount season: The discount season in Japan is mainly concentrated in January, July and the end of the year. At this time, many skin care products will have a 50-30% discount.
2.Use tax-free services: You can enjoy tax exemption when you spend 5,000 yen or more at drug stores or department stores. Remember to bring your passport.
3.Comparison shopping: Prices in different drugstores may vary by more than 20%. It is recommended to use price comparison apps such as "価GE.com".
4.Buy a set: Many brands will launch limited edition sets, and the price is often more cost-effective than buying them individually.
4. Recommendations of recent popular new products
According to the popularity of social media discussions in the past 10 days, the following new products are worthy of attention:
| Brand | New product name | Features |
|---|---|---|
| Shiseido | Sakura limited red kidney | Limited edition packaging with added cherry blossom essence |
| KOSE | Sekkisei’s new whitening series | Upgraded whitening formula |
| POLA | Black BA anti-wrinkle essence | Patented anti-wrinkle technology |
5. Things to note
1. Pay attention to product shelf life, especially when buying discounted products.
2. Be careful when purchasing popular products on behalf of others, as there are many fakes on the market.
3. The ingredients of some brands such as SK-II are slightly different between the Japanese domestic version and the international version. Please do your homework before purchasing.
4. Many drugstores in Japan provide Chinese services, so you don’t have to worry about language barriers when shopping.
I hope this guide can help you buy high-quality and affordable skin care products in Japan! Remember to choose products according to your skin type and consume rationally.
check the details
check the details