What brand of shirt do boys wear? Inventory of popular brands and trends in 2024
In the past 10 days, the discussion about men's shirts has continued to rise across the Internet. From celebrity styles to workplace dressing guides, shirts, as a classic item in men's wardrobes, have once again become the focus. This article will combine recent hot topics to analyze the most popular men's shirt brands and key points for purchasing.
1. The top 5 men’s shirt brands are hotly discussed on the Internet

| Ranking | Brand | heat index | core selling point |
|---|---|---|---|
| 1 | Uniqlo | 985,000 | High cost performance, versatile basic style |
| 2 | Heilan Home | 762,000 | Suitable for both business and leisure |
| 3 | ZARA | 658,000 | Fashion fast-moving, strong sense of design |
| 4 | Brooks Brothers | 423,000 | American classic, the first choice for workplace elites |
| 5 | septwolves | 387,000 | The light of domestic products, wear-resistant and durable |
2. Three major fashion trends in men’s shirts in 2024
1.Minimalism is back: The search volume for solid colors (especially light blue and white) has increased by 35% year-on-year, and logo-free designs have become the first choice for newcomers in the workplace.
2.The rise of functional fabrics: The popularity of shirts with anti-wrinkle and quick-drying properties has increased by 120% in sports and leisure scenes, and the relevant evaluation videos have been viewed more than 10 million times.
3.National trend design explodes: The new Chinese-style stand-collar shirt has been on the Douyin hot list, and the Chinese-style series of items from brands such as Li Ning and Peacebird have been sold out many times.
3. Guide to choosing shirts for different occasions
| scene | Recommended brands | price range | Matching suggestions |
|---|---|---|---|
| business meeting | Youngor/Hugo Boss | 800-2000 yuan | Solid color + French cufflinks |
| daily commute | UNIQLO/Heilan Home | 199-499 yuan | Stripes/checkered + casual trousers |
| dating social | ZARA/Abercrombie | 299-899 yuan | Slim fit + rolled sleeves |
| leisure travel | Li Ning/North Face | 159-599 yuan | Quick-drying fabric + denim shorts |
4. Guide to purchasing pitfall avoidance
1.Collar type selection: Standard collar is suitable for 90% of face shapes, wide-angle collar is recommended for long face shapes, and pointed collar is recommended for round face shapes.
2.Size minefield: When shopping online, you need to pay special attention to the sleeve length (measured from the back of the neck to the wrist). 65% of recent return cases are due to improper sleeve length.
3.Washing Tips: It is recommended to hand wash shirts under 300 yuan. Be sure to use a laundry bag when machine washing, which can extend the service life by 3 times.
5. Data of celebrities carrying goods of the same style
| star | Same brand | Sales volume with goods | keywords |
|---|---|---|---|
| Wang Yibo | Balenciaga | 24,000 pieces | oversize silhouette |
| Bai Jingting | COS | 18,000 pieces | Minimalist cold style |
| Wang Hedi | Off-White | 12,000 pieces | street graffiti elements |
Conclusion:The choice of men's shirts should not only consider brand reputation, but also combine their own professional characteristics and body shape characteristics. It is recommended to start with a basic style and gradually build a combination of 3-5 shirts of different styles. Recently, new products such as the joint series between UNIQLO and JW Anderson and Heilan House’s smart temperature-controlled shirts are worthy of attention.
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