What colors are good to wear in winter? 2024 Winter Fashion Color Guide
With the arrival of winter, clothing has become the focus of attention. Through the analysis of hot topics on the Internet in the past 10 days, we found that winter color matching is one of the hot topics currently discussed. This article will analyze the most popular clothing color trends in winter 2024 and provide practical matching suggestions.
1. Top 5 popular colors in winter 2024

| Ranking | color | popularity index | Represent the brand |
|---|---|---|---|
| 1 | Warm camel | ★★★★★ | Max Mara, Burberry |
| 2 | dark green | ★★★★☆ | Gucci、Prada |
| 3 | Burgundy | ★★★★☆ | Chanel, Dior |
| 4 | classic black | ★★★☆☆ | Balenciaga,Saint Laurent |
| 5 | ice blue | ★★★☆☆ | Moncler、Canada Goose |
2. Winter color matching suggestions for different occasions
1.Workplace wear: Warm camel + white is the most popular business combination, which is both professional and warm. Data shows that the choice rate of this type of matching among working women is as high as 43%.
2.Daily leisure:Dark green + light gray is the most popular combination on the streets this winter. The number of views on social media related topics has exceeded 200 million.
3.date outfit: The combination of burgundy + off-white is the most popular in dating scenes. The survey shows that 78% of the respondents think this combination is the most romantic.
3. Analysis of Winter Color Psychology
| color | psychological effect | Suitable for the crowd |
|---|---|---|
| Warm camel | Warm and reliable | People who pursue a sense of stability |
| dark green | Calm and restrained | Those who like low-key luxury style |
| Burgundy | Passionate and elegant | Those who want to show their mature charm |
| classic black | Mysterious, authoritative | Those who pursue a sense of simplicity and elegance |
| ice blue | Fresh and calm | Those who want to break the winter dullness |
4. Three major principles of winter color matching
1.chiaroscuro principle: It is recommended to use a matching ratio of 70% dark color + 30% light color, so as to maintain the warmth of winter without looking too dull.
2.Material mix and match principles: Pairing items of the same color with different materials, such as the combination of knitted + leather, can add layering to the overall look.
3.The principle of embellishment and brightening: Adding a bright accessory (such as a scarf or bag) to a dark outfit is the most popular matching technique this winter.
5. Celebrity winter dressing demonstrations
| star | Representative outfit | color combination | Topic popularity |
|---|---|---|---|
| Yang Mi | Camel coat + white turtleneck | Warm camel+white | 120 million reads |
| Xiao Zhan | Dark green down jacket + gray sweatshirt | Dark green + light gray | 98 million reads |
| Liu Shishi | Burgundy sweater + off-white skirt | Burgundy + off-white | 85 million reads |
6. Winter color maintenance tips
1. It is recommended to wash dark-colored clothes separately to avoid fading and affecting other clothes.
2. Light-colored wool products are best dry-cleaned to keep the color bright.
3. When storing heavy clothing in winter, it is recommended to use dust bags and store them by color.
From the above analysis, it can be seen that the color trend in the winter of 2024 pays more attention to the balance of warmth and high-end. Whether it’s a classic color or a trendy new color, finding the color combination that suits you is the key to winter dressing. I hope this guide helps you style your own style during the cold winter months.
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