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How much does a roast chicken cost

2025-10-03 04:13:27 travel

How much does a roast chicken cost? ——Analysis of popular topics and consumption trends across the network in the past 10 days

Recently, "How much does a roast chicken cost" has become a hot topic on social media, reflecting consumers' attention to price fluctuations and catering costs. This article will combine the hot data of the entire network for the past 10 days to analyze the price differences between roasted chickens and the influencing factors behind them.

1. Comparison of the price of roasted chicken on mainstream platforms (unit: RMB)

How much does a roast chicken cost

Channel TypeBrand/PlatformAverage priceWeight rangeSales during popular periods
Supermarket chainYonghui/HemaRMB 28-35500-600g18:00-20:00
Takeaway PlatformMeituan/Ele.meRMB 39-58400-550g11:30-13:30
Traditional vegetable marketIndividual stallsRMB 22-30450-650g07:00-09:00
Internet celebrity storePurple Swallow/Zhou Hei DuckRMB 45-68300-400g16:00-18:00

2. Key factors for price fluctuations

1.Raw material cost: The wholesale price of white-feathered chickens has risen by 2.3% in the past 10 days, reaching 12.6 yuan per kilogram in Shandong

2.Delivery bonus: The commission rate of takeaway platforms is generally 18-22%, and the packaging fee is 3-5 yuan

3.Regional differences: The average price in first-tier cities is 15-20% higher than that in second- and third-tier cities

4.Time premium: The price on weekends is 8-12% higher than on weekdays, and the additional charge of 5-8 yuan during night time

3. Consumer behavior insights

Consumer groupsPrice sensitivityPurchase frequencyMain focus
Generation Zmedium2-3 times/monthPackaging appearance, delivery speed
housewifehigh1-2 times/weekAffordable weight, freshness
Urban white collarLow3-5 times/weekBrand reputation, health logo

4. Industry trend forecast

1.mini roasted chickenPopular: 200-300g small package sales increased by 45% per month, suitable for single economy

2.Plant-based alternativesEmergency: Soybean protein roasted "chicken" price 30-40% higher than real meat

3.Live streaming goodsImpact: The limited time price of Douyin live broadcast room is as low as 19.9 yuan, but you need to buy it by buying it by coupon.

4.Smart pricingPopularity: Some merchants use dynamic price adjustment system, the temperature difference is 5℃ and the price fluctuates by 2-3 yuan

V. Consumption advice

1. The supermarket now has the best roasted chicken, but you need to pay attention to the discount period after 18 o'clock

2. The food delivery platform recommends that you choose to place an order on the "Daily God Coupon" event day, saving up to 8 yuan

3. There is a 15-30-minute "treatment period" price discount in the community group buying channel

4. Observe the "bake and sell" label and avoid buying long-term insulation products

The current consumption of roasted chicken has shifted from purely full-fill demand to quality and scenario-based consumption. Data shows that consumers who are willing to pay an extra 25% of the price for organic certification account for 37%, which indicates the continued deepening of food consumption upgrades.

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