How much does a roast chicken cost? ——Analysis of popular topics and consumption trends across the network in the past 10 days
Recently, "How much does a roast chicken cost" has become a hot topic on social media, reflecting consumers' attention to price fluctuations and catering costs. This article will combine the hot data of the entire network for the past 10 days to analyze the price differences between roasted chickens and the influencing factors behind them.
1. Comparison of the price of roasted chicken on mainstream platforms (unit: RMB)
| Channel Type | Brand/Platform | Average price | Weight range | Sales during popular periods |
|---|---|---|---|---|
| Supermarket chain | Yonghui/Hema | RMB 28-35 | 500-600g | 18:00-20:00 |
| Takeaway Platform | Meituan/Ele.me | RMB 39-58 | 400-550g | 11:30-13:30 |
| Traditional vegetable market | Individual stalls | RMB 22-30 | 450-650g | 07:00-09:00 |
| Internet celebrity store | Purple Swallow/Zhou Hei Duck | RMB 45-68 | 300-400g | 16:00-18:00 |
2. Key factors for price fluctuations
1.Raw material cost: The wholesale price of white-feathered chickens has risen by 2.3% in the past 10 days, reaching 12.6 yuan per kilogram in Shandong
2.Delivery bonus: The commission rate of takeaway platforms is generally 18-22%, and the packaging fee is 3-5 yuan
3.Regional differences: The average price in first-tier cities is 15-20% higher than that in second- and third-tier cities
4.Time premium: The price on weekends is 8-12% higher than on weekdays, and the additional charge of 5-8 yuan during night time
3. Consumer behavior insights
| Consumer groups | Price sensitivity | Purchase frequency | Main focus |
|---|---|---|---|
| Generation Z | medium | 2-3 times/month | Packaging appearance, delivery speed |
| housewife | high | 1-2 times/week | Affordable weight, freshness |
| Urban white collar | Low | 3-5 times/week | Brand reputation, health logo |
4. Industry trend forecast
1.mini roasted chickenPopular: 200-300g small package sales increased by 45% per month, suitable for single economy
2.Plant-based alternativesEmergency: Soybean protein roasted "chicken" price 30-40% higher than real meat
3.Live streaming goodsImpact: The limited time price of Douyin live broadcast room is as low as 19.9 yuan, but you need to buy it by buying it by coupon.
4.Smart pricingPopularity: Some merchants use dynamic price adjustment system, the temperature difference is 5℃ and the price fluctuates by 2-3 yuan
V. Consumption advice
1. The supermarket now has the best roasted chicken, but you need to pay attention to the discount period after 18 o'clock
2. The food delivery platform recommends that you choose to place an order on the "Daily God Coupon" event day, saving up to 8 yuan
3. There is a 15-30-minute "treatment period" price discount in the community group buying channel
4. Observe the "bake and sell" label and avoid buying long-term insulation products
The current consumption of roasted chicken has shifted from purely full-fill demand to quality and scenario-based consumption. Data shows that consumers who are willing to pay an extra 25% of the price for organic certification account for 37%, which indicates the continued deepening of food consumption upgrades.
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