Why are other people’s national karaoke songs so popular? Uncover the secrets behind trending topics and blockbuster content
On K-Sing, a music social platform with hundreds of millions of users, why do some people's works always become popular quickly, while most people's works never come to light? Through the analysis of hot topics and hot content on the Internet in the past 10 days, we discovered the key patterns.
1. Recent national karaoke hot topic rankings (10 days of data)
| Ranking | topic type | heat index | Representative works |
|---|---|---|---|
| 1 | Film and television OST covers | 9.8 | Cover of the theme song of "Sauvignon Blanc" |
| 2 | Ancient style original | 9.5 | Original work of "Jiangnan Misty Rain" |
| 3 | Internet Celebrity Divine Comedy Challenge | 9.2 | "Love Like Fire" modified version |
| 4 | dialect cover | 8.7 | Cantonese version of "The Lonely Warrior" |
| 5 | choral relay | 8.5 | Hundreds of people sang "Youth" |
2. Three common characteristics of popular content
1.Accurate song selection: 80% of the popular works have captured the popular BGM of current film and television dramas or short video platforms. For example, the number of OST covers of dramas such as "Sauvignon Blanc" and "Lotus House" has surged recently.
2.creative adaptation: Data shows that creatively adapted works are three times more likely to be recommended than the original ones, including dialect versions, drama versions, variable-speed versions, etc.
3.Highly interactive: For works with interactive forms such as chorus and PK challenges, users stay on the site for an average of 47 seconds longer.
3. Analysis of portraits of creators of popular works
| property | Proportion | Features |
|---|---|---|
| Users born after 00 | 62% | Good at using special effects and creative editing |
| Join a guild | 78% | Get professional guidance and traffic support |
| Daily update users | 55% | Keep content updated frequently |
| Use advanced sound effects | 91% | Pay attention to the sound quality of the work |
4. Practical suggestions for increasing the popularity of works
1.Be quick to catch hot spots: Monitor new song charts and film and television OSTs on major music platforms, and record potential songs immediately. Data shows that the probability of first-time cover works receiving traffic blessing is as high as 73%.
2.Create personal characteristics: Analysis found that the fan stickiness of creators with distinctive personal labels (such as drama, dialect, and special timbre) is 2.4 times higher than that of ordinary users.
3.Make good use of platform tools: For works that use National Karaoke’s intelligent sound editing, multi-track chorus and other functions, the completion rate increases by 35%. The "AI chorus" function has become particularly popular recently.
4.Time your releases: According to the analysis of user activity data, the initial traffic of works released between 8 and 10 pm is 1.8 times that of other time periods. 12 noon on weekends is also a prime time.
5. Forecast of future trends
Judging from recent data, the national karaoke content ecology has shown three major new trends: 1) The rise of customized BGM covers of short plays; 2) Cross-platform linkage content (such as Douyin’s popular dance + singing) has become more popular; 3) The use of AI-assisted creation tools has surged. Creators who capture these trends are more likely to create the next hit work.
In the final analysis, the reason why other people's national karaoke songs are popular is because they understand the platform algorithm better, understand user preferences better, and are better at creating spreading points. Instead of envying the popularity of others, it is better to study the data logic behind these successful cases and find a content creation path that suits you.
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