What brand is Clio? Revealing the Korean cosmetics brands that have been hotly discussed on the Internet recently
As the Korean makeup trend continues to heat up, Clio, a well-known Korean makeup brand, has once again become a hot topic in the past 10 days. This article will combine hotspot data from the entire network to analyze Clio from multiple dimensions such as brand background, star products, user reviews and market performance, and attach structured data for reference.
1. Clio brand background
Founded in 1992, Clio is one of the earliest professional makeup brands in South Korea and is part of the Clio Cosmetics Group. The brand is positioned as "professional-grade makeup". With its high color rendering, long-lasting makeup effect and stylish packaging, it has become a popular brand among Korean beauty bloggers and celebrities.
| Brand basic information | data |
|---|---|
| Establishment time | 1992 |
| Country | South Korea |
| core categories | Eyeliner, air cushion, mascara |
| Entering the Chinese market | 2015 |
2. Ranking of recent popular products (data in the past 10 days)
According to statistics on discussion popularity on Xiaohongshu, Weibo and other platforms, the following products have become the focus of recent times:
| Product name | Hot search index | core selling point |
|---|---|---|
| Kill Cover Air Cushion | ★★★☆☆ | Concealer + sunscreen two-in-one |
| Superproof eyeliner | ★★★★☆ | No smudging for 48 hours |
| Mad Matte lip gloss | ★★★☆☆ | Matte and non-drying |
| Kill Lash mascara | ★★★★★ | Curl shaping technology |
3. Consumer evaluation analysis
By crawling the e-commerce platform evaluation data (12,358 new evaluations in the past 10 days), the following trends were found:
| Evaluation dimension | Proportion of positive reviews | Main keywords |
|---|---|---|
| packaging design | 89% | Exquisite and portable |
| Product effect | 82% | Colorful and long-lasting |
| Cost-effectiveness | 76% | Mid-to-high-end, durable |
| User experience | 68% | Easy to use, not irritating |
4. Comparison of market performance and competing products
According to data from overseas beauty monitoring platforms, Clio’s global market share in Q3 2023 is as follows:
| brand | market share | Star product pricing range |
|---|---|---|
| Clio | 5.2% | 120-300 yuan |
| 3CE | 7.8% | 90-250 yuan |
| Etude House | 4.1% | 50-180 yuan |
| Peripera | 3.9% | 60-200 yuan |
5. Expert opinions and purchasing suggestions
Li Min, a beauty industry analyst, pointed out: "With its professional makeup background and technological innovation, Clio has established a differentiated advantage in the long-lasting makeup segment. It is recommended that consumers choose product series according to their skin type - oily skin should give priority to the Superproof series, and dry skin is more suitable for the Pro Layering product line."
6. Purchase channels and preferential information
Recent brand official channel promotions:
From the above structured data analysis, it can be seen that Clio, as the backbone of Korean cosmetics, is continuing to attract consumers' attention through product innovation and precision marketing. Its professional makeup positioning and reasonable pricing strategy enable it to maintain stable growth in a highly competitive market.
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