What brands are there for pajamas?

What brands are there for pajamas? Inventory and trend analysis of popular brands across the network

Recently, as working from home and the "stay-at-home economy" continue to heat up, pajamas have become one of the focuses of consumers' attention. This article combines hot topics and search data on the entire Internet in the past 10 days to sort out the mainstream pajamas brands currently on the market and analyze consumer trends.

1. Top 5 internationally renowned pajamas brands

2. Recommendations of popular domestic brands

According to e-commerce platform sales data, the search volume of the following domestic brands has increased significantly in the past 10 days:

3. Three major trends in pajamas consumption in 2023

1.Technical fabrics are popular: The search volume for cooling fibers, antibacterial fabrics and other related products increased by 210% year-on-year

2.The rise of sustainable fashion: Organic cotton and recycled fiber pajamas have become a hot topic in Xiaohongshu

3.The scene is clearly subdivided: In addition to traditional sleeping scenarios, new demands such as home office and live streaming outfits have given rise to design innovations

4. Buying Guide: Recommended Combinations for Different Budgets

5. Expert advice

The latest reminder from the Home Clothing Professional Committee of China Textile Association: When buying pajamas, you should focus on three points: ① Check whether the tag is marked with "Class A Infant Safety Standard"; ② In summer, natural materials with good breathability are preferred; ③ When buying new pajamas, it is recommended to wash them before wearing them. Recent quality inspection results show that some Internet celebrity brands are unqualified in indicators such as pH value and color fastness.

Judging from the popularity of social platforms, the number of views on topics such as #PAYAWOOUTER# and #家ootd# exceeded 300 million in the past 10 days, reflecting the transformation of pajamas from a single sleeping product to a lifestyle item. While consumers pay attention to quality, they also pay more and more attention to design aesthetics and scene adaptability.