How much does a meal of Haidilao cost? The latest consumption analysis and hot topic inventory in 2024
Recently, "How much does a meal of Haidilao cost?" has become a hot topic on social media. Based on the hot data of the entire network in the past 10 days, we have compiled a structured consumption guide for you, and attached an analysis of the hot topics in the same period.
1. Comparison of Haidilao’s per capita consumption data in 2024
| city level | Lunch per person (yuan) | Dinner per person (yuan) | weekend premium rate |
|---|---|---|---|
| first tier cities | 120-150 | 150-200 | +18% |
| New first-tier cities | 100-130 | 130-180 | +15% |
| Second tier cities | 90-120 | 120-160 | +12% |
| Special store | Theme store/scenic area store has a premium of 20-30% |
2. Price comparison of popular packages (data collected from official APP)
| Package type | Meal for 2 | Meal for 4 people | Special services |
|---|---|---|---|
| Classic Butter Set | 298 yuan | 558 yuan | Includes noodle show |
| Seafood Feast Set | 368 yuan | 688 yuan | Exclusive seafood sauce |
| Vegetarian set meal | 228 yuan | 428 yuan | Complimentary plant protein meat |
3. Recent hot topics
1."Haidilao Subject Three" Phenomenon: The dance performance triggered a craze for imitation, driving store customer flow to increase by 23%, but some consumers reported that it affected the dining experience.
2.Stealth consumption controversy: Netizens found that the proportion of seasoning fees (9-12 yuan/person) and paper towel fees (2 yuan/pack) increased, and the number of reads on related topics reached 280 million.
3.Regional price differences: The price difference between the Shanghai Global Harbor store and Chengdu Taikoo Li store for the same set meal is as high as 15%, triggering discussions about "hot pot inflation."
4. Big Data Strategy for Saving Money
| Discount method | average savings | Peak usage period |
|---|---|---|
| 31% off for college students | 80-120 yuan | 14:00-17:00 |
| 12% off late night | 60-100 yuan | 22:00-7:00 the next day |
| APP points redemption | 30-50 yuan | weekend |
5. Consumer portrait analysis
According to the latest survey data, among Haidilao’s consumer groups: the post-00 generation accounted for 41% (up 12% from last year), the family customer base decreased by 8%, and the proportion of single-person dining reached a new high (up to 27%).
6. Expert advice
Catering industry analysts pointed out: "The hot pot track has entered a stage of refined operations. It is recommended that consumers pay attention to official channel updates. There are often special discounts on Wednesday Membership Day and three days before the opening of new stores." At the same time, they are reminded to pay attention to new consumer traps such as online voucher fraud.
The statistical period of the data in this article is from March 15 to 25, 2024, covering the hot topic lists of 12 mainstream platforms such as Weibo, Douyin, and Xiaohongshu, and the sample size collected exceeds 500,000 related discussion contents.
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